The Designer's Coach

I have conducted seminars for, and coached, hundreds of Interior Designers. I have discovered that most lack a "Strategic Vision". This is a plan for the future of your company, a road map to guide you through the challenging decisions in running a business. Of all the areas to address in imagining your "ideal business", it is apparent that most have not considered the concept of "positioning." Positioning is a strategy of directing an image of your business into the minds of your target market. Being an Interior Designer is not a "positioning statement". What will separate you from every other Interior Designer in town? To do this, you must find a "niche" that you can serve. This niche will separate you from the competition and create awareness of your 'brand", your company.
You might say, "why should I limit myself to being known as an "antique expert" or specializing in traditional interiors?" This is a normal reaction, however, the specialist has a "story" to tell. Stories are very valuable in cutting through all the clutter that bombards the consumer. People love stories, and your story has a chance to be heard if you find something interesting to say. Imagine all of the potential marketing opportunities you can engage in if you find a niche that rises above the many messages that every other business is broadcasting. If you specialize in contemporary interiors, you can offer seminars on the topic to local groups. You can write articles for a newsletter or a local magazine. You will stand out among the clutter and make your company noticed.